Kent Jean

Tradetec Skyline Chicago announces the addition of the Myriad Banner Stand to their exhibit portfolio, a unique and versatile banner stand solution.

A new innovative product to either enhance or create a trade show solution for any exhibitors needs, looking for an alternative solution for creating a trade show presence.

With a new to the world design aesthetic, a soft sided shipping case and a large number of merchandising accessories.  The Myriad Banner Stand offers new features:

Shelving to support product
Graphic clips that supports quick change able board mount graphics
Flip of the switch Graphic exchange
Soft sided shipping case - no need for a separate hard shipping case

Read more about the unique features of the versatile and see it in action Myriad Banner Stand Setup.  Quick and ease of use for either a stand alone banner stand solution or a full fledged back-wall for any trade show display and exhibit.

Creating an operational, functional trade show exhibit display that will be effective.  Exhibit 101 Trade Show Tips to get you started.

Some of the basic concerns when you are developing your trade show strategy and marketing and designing your trade show exhibit are quite simple.

Research exhibit costs, so you can find out the cost and begin your trade show budget.

When will your get your exhibit, plan accordingly and map out your trade show calendar at least 6 months before your trade show.

Make sure you know are aware of all the packing and shipping details, with the rising cost of freight, look into light weight trade show exhibit solutions.

Are your trade show graphics interchangeable or universal and if so, what are the costs if you want to change them out for different trade shows

Does the trade show exhibit have any type of warranty.

Where is are they manufactured.

Trade shows can be a very effective marketing means to promote your business.

It’s a good platform to introduce your company and products to people who could be your future clients or who could give you valuable referrals.  Whether you have a new product or service, trade shows can show your prospects a reason to do business with you. Here are some tips you can use to save money attending trade shows for your biz marketing:

Set your goals.

Not all trade shows will give you the marketing exposure that you need for your biz so it’s extremely important to set clear goals. Ask yourself the reason why you’re attending that particular trade show during that particular season and find out the advantages that would make it successful. Set the number of leads and closed sales you want to accomplish. Setting your specific goals will help you avoid unnecessary expenses in joining trade shows that will prove useless for your biz.

Communicate with trade associations.

The best way to learn more about the particular trade show you’re targeting is to get in touch with trade associations. Find out which trade shows have the most attendees and which are the most successful. Find out also which companies put up exhibits. You can save money by attending trade shows that will help showcase your company side-by-side with other exhibitors.

Plan ahead.

One way to save money when attending trade shows for your biz marketing is to plan for the event at least 5 weeks before. You will lose valuable time and money if you don’t have a clear cut goal and plan of action. Determine how many potential customers to market to and have the appropriate number of business cards ready. Have everything prepared for the trade show: flyers, postcards, pamphlets, brochures and giveaways.

Save money on your trade show booth.

Your trade show booth will tell a lot about your company and products and is an important part of your biz marketing. But an attractive booth will cost a lot of money. Instead of buying, rent a booth or buy a secondhand unit.

If you have a trading partner, you can even go piggyback if the company will sublet a portion of his trade show space. You can usually get this space at a much lower cost or even for free. As a reseller, you can take advantage of the personnel in charge of the manufacturer’s booth and save on manpower. The automatic exposure your company gets is also a plus.

Save money by not participating in a trade show exhibit.

A trade show does not require you to showcase your company in a booth on the floor. Instead of operating your booth, hold a press conference instead or host a brunch or dinner for your current and prospective clients. You get monopoly of the attendees and focus your marketing only to the right kind of audience.

You can also save money by becoming a speaker instead. You’ll only spend for hand-outs and flyers and still reach an audience that can turn into leads, referrals or customers. If you have the qualifications and are persuasive enough as a speaker, you can leave the trade show with enough customers who will more than make up for your travel, accommodation and miscellaneous expenses.

Source: Joseph Baylon associatedcontent.com

Four ways to cut your exhibit cost

There are as many ways to cut your exhibit cost, as there are to skin an exhibit. Here are four ways Skyline can help you.

1. Go modular. Compared to traditional custom exhibits, the cost for shipping and installing/dismantling modular exhibits is considerably less. Modulars are typically lighter, pack smaller and set up faster � features that add up to hefty savings.

2. Consider renting. If you are attending one or two shows per year, renting could be an economical route to take. If you�re out to make a statement you can rent a more spectacular exhibit for much less than you can buy. Renting can also be a cost-effective means to change your exhibit every year.

3. Go portable. In a 10-foot booth space, a portable exhibit is often the best choice. These exhibits are usually inexpensive to buy and ship, and they can be set up by almost anyone on your staff (most halls allow it if it can be done in under 30 minutes), thus eliminating installation and dismantling charges.

4. Buy a reconditioned exhibit. Some exhibit builders, including Skyline, offer a variety of used exhibits. Explore your options. If you are flexible on design, you can take advantage of a limited selection and save anywhere from 20 percent to 50 percent of the cost of building new.

There are as many ways to cut your exhibit cost, as there are to skin an exhibit. Here are four ways Skyline can help you.

1. Go modular. Compared to traditional custom exhibits, the cost for shipping and installing/dismantling modular exhibits is considerably less. Modulars are typically lighter, pack smaller and set up faster � features that add up to hefty savings.

2. Consider renting. If you are attending one or two shows per year, renting could be an economical route to take. If you�re out to make a statement you can rent a more spectacular exhibit for much less than you can buy. Renting can also be a cost-effective means to change your exhibit every year.

3. Go portable. In a 10-foot booth space, a portable exhibit is often the best choice. These exhibits are usually inexpensive to buy and ship, and they can be set up by almost anyone on your staff (most halls allow it if it can be done in under 30 minutes), thus eliminating installation and dismantling charges.

4. Buy a reconditioned exhibit. Some exhibit builders, including Skyline, offer a variety of used exhibits. Explore your options. If you are flexible on design, you can take advantage of a limited selection and save anywhere from 20 percent to 50 percent of the cost of building new.

Why buy when you can rent?

There are numerous reasons to rent. If you attend one or two trade shows a year, renting may be the logical choice. It’s cost effective and there are no future storage or maintenance costs to worry about. Skyline will rent one component or an entire display in order to make sense to you and your budget.

Benefits of renting: